Universal Everything are a digital and interactive art and design team who were recently commissioned by Hyundai Motors to produce a series of video sculptures, some of which have already been released and displayed on giant screens in Hyundai’s Vision Hall in South Korea. Human interaction and emotion combined with manufactured industrial technology is beautifully displayed as living art and perfectly demonstrates how to make a brand experience last. With titles such as ‘We Are All Unique’ and ‘Primal Creation’ Universal Everything – having experienced Hyundai’s culture – have created an immersive and reflective atmosphere of Hyundai’s brand values. In their [Universal Everything] own words ‘it feels like art, but is powered by their brand.
Working with everything from pencils to generative design, Universal Everything is at the crossover between art and design, with commissions from 3D printing to video walls – for clients from Audi and Coldplay to Chanel and Deutsche Bank.
Other works have shown in galleries including the V&A Museum in London, MOMA in New York and Framed in Tokyo.