Stockholm Design Lab has given a Swedish pharmacy chain a rebrand, breaking the mould from the usual cold, clinical design associated with the pharmaceutical industry.

The 24 stores with in-store wallpaper, bags, POS and signage have been given a fun, colourful and bold identity inspired by the human body that uses strong and positive colours and a pattern based on the internal organs of the human body.

Research has proven that creating an upbeat and lively environment – something the traditional and typically stark chemists fail to do – can lift people’s spirits and improve a person’s overall wellbeing.  Stockholm Design Lab have provided a simple and playful toolbox that creates an inspiring and much appreciated retail environment.  Well done!