If one of your foot fetishes is to own a pair of Jimmy Choos, start queueing now girls!!

Hennes & Mauritz, the world’s third-largest fashion retailer, is making that dream of owning a pair of designer shoes a reality by selling them for only £30.

The iconic brand, given mass appeal by Sarah Jessica Parker’s character in Sex and the City TV series, is also creating its first line of women’s and men’s clothing and accessories for the Swedish chain.  The venture is the latest collabroation with celebrity designers which started with Karl Lagerfeld and moved on to see involement with Stella McCartney, Viktor & Rolf, Matthew Williamson and Comme des Garcons, who by the way were one of the first brands to use ‘Guerrilla Pop-up Shops’ (temporary retail outlets in unspecified locations that sell based on word of mouth).

H&M will be hoping that the involvement of Jimmy Choo will bring a similiar boost to sales as the recent collabroation with Matthew Williamson; that saw like-for-like sales up by 8%.

The new limited-edition range will be made available in only 200 H&M stores worldwide and is expected to lead to queues around the block and saturation media coverage.  The entire range is predicted sell out within hours of being put on the shelves on November 14th 2009.

In the past H&M has launched its designer collections on a Thursday, requiring dedicated shoppers to take time off work – The Jimmy Choo line will be sold on a Saturday to create a bigger buzz.

Jimmy Choo shoes usually sell for £400, the range for H&M will vary from ballet pumps retailing at £30 to boots costing £170.