The ‘Dragon’s Den’ format has been elevated, quite literally, to the mile high club with Virgin Atlantic having recently unveiled an in-flight entertainment service that lets travelers browse a video collection of entrepreneurial business ideas.  If you want the chance to pitch your business idea directly to people who could make your ambition a reality – then upload your video to PitchTV.

Once a month Virgin Atlantic pick out a selection of the best video pitches – included above is the pitch ‘Lemons to Loot’ – and then let everyone vote for their favourite.  Each month the five most popular video pitches will make it on to the PitchTV show which will premiere on Virgin Atlantic’s in-flight entertainment – to be seen by top business professionals from around the world.

It will be very exciting to see what businesses get launched through this service and see what’s next on the Entrepreneur Virgin agenda to continue fostering innovation.  Catch up later guys as just off to dig out my video camera!