Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent and teacher should know—like the need for physical activity to get your brain working its best.  Dr. John Medina founder of comments ‘We’ve known for some time that the more fit aerobically you are, the better a particular series of processes called “executive function” in the brain works. It helps your ability to do math. It helps your ability to control your impulses. It helps with Let’s say you’re a Boeing engineer. Executive function is the very thing that allows you to design a satellite and, at the same time, keeps you from punching your boss in the nose when you get a bad performance review!”

Explored are the subjects: How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? ( See video ‘Hang Up and Drive’.)  Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

  1. EXERCISE : Exercise boosts brain power.
  2. SURVIVAL : The human brain evolved, too.
  3. WIRING : Every brain is wired differently.
  4. ATTENTION : We don’t pay attention to boring things.
  5. SHORT-TERM MEMORY: Repeat to remember.
  6. LONG-TERM MEMORY: Remember to repeat.
  7. SLEEP : Sleep well, think well.
  8. STRESS : Stressed brains don’t learn the same way.
  9. SENSORY INTEGRATION : Stimulate more of the senses.
  10. VISION : Vision trumps all other senses.
  11. GENDER : Male and female brains are different.
  12. EXPLORATION : We are powerful and natural explorers.

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