Wool Classics Website Redesign & Build in WordPress

eCommerce website build and marketing consultancy

Wool Classics has been at the forefront of specialised contemporary floor coverings for more than two decades.  Today, Wool Classics sells globally to interiors designers, architects, hotel groups and hundreds of other trade customers. Wool Classics and Julian Brinton are both well known names to those in the design and carpet industry.

We Discussed

Although the Wool Classics website had been effective in generating sample enquiries, it often fell short in its ability to reflect a quality range of carpeting/rugs and Wool Classics’ position within the carpet/rug industry.  The website was also not designed to target audiences outside of the design industry.

Wool Classics web design build

When Wool Classics contacted Jellyhaus, we devoted time to understanding the Wool Classics business structure and its objectives;

‘to provide customers with an unrivalled, unique level of the very highest quality products and services for every project undertaken’


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We Diagnosed

It was clear that we needed to design and build a website that would still appeal to the interior design industry but also will engage the less interiors led audience of architects and contract specifiers. It would need to be responsive; working effectively on various devices and because the website was largely visual, optimised to handle a huge amount of images. Minimal interference from navigation was key to its success.  Most importantly, it was critical that any visitor could easily find the product they were interested in – whether they were familiar with product codes or not – and subsequently order a sample of that product.

We Designed

As a different approach – and in line with the business’ objectives, we modelled the website on high-end fashion websites. The Wool Classics products have a reputation for quality, an infinite catalogue of designs and confidence in service. The design ethos was a perfect fit.

The image-led design is clean and navigation is unfussy. We maximise the use of the ‘mega’ or ‘jumbo’ menu to promote top products and services without detracting from the main visual of the page.


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wool classics website home page cropped
wool classics tablet visual

We Delivered

After designing and building the new Wool Classics website, using the a customised version of the popular WooCommerce WordPress eCommerce plugin, we also invested time on content and search engine optimisation (SEO).  Wool Classics now see its rugs and carpets appearing on the first page of a Google search – a vast improvement from the first version of their website – appearing on page 3 at best.  In today’s competitive market, being on even the second or third page search probably isn’t going to be sufficient to drive meaningful sales.

wool classics website example screenshot cropped

What Jellyhaus Can Do For Your Business

At Jellyhaus, we employ a three step method.  Diagnose, design and deliver!  Diagnosing is part of what we do and is really key!  Our assessment of a company’s needs is drawn from the breadth of experience the team has here at Jellyhaus.  We tailor our services to a company’s needs.  A lot of agencies say that do it, but we really do it!

At Jellyhaus, our business is much like our personality.  We care about your bottom line and so we diagnose, design and deliver your requirements with added-value at a cost-effective rate.  We have ongoing projects where we work with clients on an ongoing basis; some on retention and some ‘ad-hoc’.

We always ask ourselves if we can work with a company and them with us to build a lasting relationship.  We never try to tell an owner how to run their business.  At Jellyhaus, our aim is to compliment what a business does, by providing them the right tools and platform to help themselves.

Jellyhaus is a web design and build creative agency, based in the Midlands, Warwickshire; not far from Warwick, Leamington Spa, Stratford-upon-Avon and Coventry. We use custom code with WordPress CMS and popular, well-supported plugins such as WooCommerce to create outstanding work for global, national and local companies for digital, branding, website design and build, custom software solutions and projects.

As well as websites, Jellyhaus also designs and builds advertising tools like animated web banners, and adverts (advertising) for blogs and third party sites.

Give us a call to discuss your project and for a detailed quote