Corporate Identity Guidelines
The best branding tools communicate what a brand stands for along with providing clear and easy to understand brand identity information in the form of brand guidelines. The range of formats can include online standards, USBs or CDs, posters, fact sheets, PDFs, brochures and folders. Brand guidelines should have content that’s current and easy to apply, include what the brand stand for, talk about the meaning of the identity and balance consistency with flexibility as a minimum. In some cases as with this project for UBM we created a ‘suite’ of corporate identity guidelines to provide assistance and best practices (tools not rules!) from group to product level.
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