Fuel Learning Identity Guidelines
Jellyhaus were appointed by Fuel Learning to design their brand and visual identity guidelines, to illustrate the visible elements of the Fuel Learning brand; such as colour, form and shape, which captures and conveys the characteristic meanings for a brand identity, through graphic design. Creating visual identity guidelines, is useful to to convey a brand’s attributes, which can’t always be understood through words alone because of the graphical nature of the logo, colour and styling. The best branding tools communicate what a brand stands for along with providing clear and easy to understand brand identity information in the form of identity guidelines. Once produced, the style guidelines act as reference materials for internal department and external partners to refer to and can be applied to all aspects of communication materials used for corporate, sales and marketing, which could include; websites, internal communications, annual reports, promotional gifts (company branded USBs, pens and mugs for example), posters, fact sheets, print and online PDFs, brochures, leaflets, signage, staff uniforms, exhibition and event stands. Brand guidelines should have content that’s current and easy to apply, include what the brand stands for, talk about the meaning of the identity, demonstrate the visual elements, the how to use and apply the guidelines in a variety of examples.
Jellyhaus is a web design, build and creative agency; based in the Midlands, Warwickshire; not far from Warwick, Leamington Spa, Stratford-upon-Avon and Coventry. We custom code with WordPress to build content management and e-commerce websites (Woo Commerce). We work with global, national and local companies for digital, branding, website design and build, custom software solutions and projects. As a multimedia agency, we deliver creative design and build projects for print, digital, and custom software applications to help automate business process management.
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